Marketing for Photographers - Image of Camera with long lens


As a photographer, you may be wondering why social media is so important and why you should use it in your photography business. Social media isn’t just a platform for sharing photos, videos, and written content with your audience. You can also use social media to connect with potential clients, build relationships with other photographers, and grow your business.

There are many social media platforms available, but some of the most popular ones for photographers are Instagram, Facebook, Tic Tok, LinkedIn and Twitter. You can use these platforms to share your work, connect with potential clients, and build your photography brand.

This series of articles from Marketing for Photographers will provide some tips on using Social Media within your business, and also help you to avoid having all your time sucked in by it!

If you have a question that you don’t see covered here – please feel free to reach out to us and we’ll put it on our editorial calendar to make sure we cover that for you.