Top 10 pitfalls to steer clear of when naming your photography business
The right name can make or break a photography business. It can help you stand out in a crowded market, create a memorable brand, and attract the right clients. But choosing the wrong name can be a costly mistake. Just ask the owners of “Shoot the Bride,” a photography business that became infamous for all […]
How to Sell Photography – Learn the Fine Art of Selling
As Professional Photographers, many of us work on our own, without the luxury of being able to employ other people to fill certain skills gaps in our businesses. We become the proverbial “Jack of All Trades” but “Master of None”. We very quickly have to learning new skills like “how to sell photography”. When I […]
An Honest Beginners Guide to Search Engine Optimization for Photographers
For any Photographer that wants to build a successful website, they will at one point come across the rather technical subject that is Search Engine Optimization (SEO). So if you are just at the point you need to learning a little more about SEO then here is a handy beginners guide to SEO. But first […]
Embracing and Applying the 3 Principles of Marketing to our Photography Business
In our previous blog post we discussed three principles of marketing that photographers should follow if they want their businesses to be successful. In this article, we will show you where you can actually apply those principle in more places that you think. What are the Three Principles of Marketing? Know your ideal customer Define […]
Start a Photography Business – The 3 Fundamentals of Marketing
If there is one thing that separates successful photography businesses from another, it always comes down to Marketing, and when you considering how start a photography business, it should be up there as one of your most important business topics. You can be the finest photography artist in the World, but if you cannot market […]
Photography and the 80/20 Rule – It’s all about the BUSINESS side of things!
“I’d love to grow my photography business, but I just can’t seem to find the time to sit down and plan how to do it” That’s a common theme I have heard from fellow photographers over the years and that’s why I want to discuss photography and the 80-20 rule. I know exactly how they […]
Local Search Engine Optimization for Photographers That Works!
Have you ever wondered how you manage to get your photography website listed as one of the local businesses in the maps results that show up when you do a local search on Google? This is called local search engine optimization for photographers and it is based on a concept known as citations. Competition in […]
Landing Pages for Photographers: What They Are And Why You Need Them
Landing Pages for Photographers is a concept you may often notice on marketing websites, but what exactly is a “Landing Page” and why as photographers should we be using them? This article discusses the concept of Landing Pages, discusses what landing pages are used for and what to consider when designing a landing page for […]
A Handy Beginners Guide to Marketing For Photography Business Owners
In this article, we will cover the basics of Marketing for Photography Business Owners. We will explore the difference between marketing and sales, and provide some marketing tips for photography businesses and things to consider in marketing for photographers in 2022. What is Sales and Marketing for photography and why do you need it for […]
3 Amazing Family Portrait Studio Ideas for Marketing Your Business
Are you a professional photographer who is looking for ways to attract new customers? If so, you are in luck! In this blog post, we will discuss some tips and tricks that you can use to bring more people into your photography studio. Many photography studios struggle with attracting new customers, but with the right […]