fbpx
WELCOME TO MARKETING FOR PHOTOGRAPHERS
SALES MARKETING AND SEO TIPS FOR PROFESSIONAL PHOTOGRAPHERS
FIND OUT MORE
SALES MARKETING AND SEO TIPS
FOR PROFESSIONAL PHOTOGRAPHERS
FIND OUT MORE
WEDDING PHOTOGRAPHY MARKETING
ONLINE COURSE LAUNCHING SOON
FIND OUT MORE

Welcome to
Marketing for photographers

Sales Marketing SEO Advertising Website Building Social Media ADVICE FOR PROFESSIONAL PHOTOGRAPHERS

Fellow Professional Photographers, are you struggling with Finding Sales Leads and Growing your business? Is your Marketing letting you down? Your ability to sell? Your website design and hosting? Branding? Pricing? I’m sure the list could go on. Welcome to Marketing for Photographers, the website that will help you run a successful photography business.

Marketing for Photographers is a huge topic, and to those of you who are struggling to grow your photography business, it can be very confusing about what to do, and most importantly what not to do! That’s where I come in – my name is Alan Hutchison and I want to teach you how to transform your photography business into a six-figure enterprise using the same powerful sales, marketing and SEO techniques that I used.

Whether you are just starting a photography business or you have been in business for years, Marketing for Photographers, is of course the key difference that can make or break a wedding photography or portrait photography business – get it wrong, and it doesn’t matter how good a photographer you are!

These are the three key business areas that are fundamental to running a photography business. Sales, Marketing and SEO. The Marketing for Photographers website will focus on these key areas and provide insight into other areas that can help your business grow as well.

Sadly running a photography business isn’t just about taking good photographs. In fact it is my belief that photography is only about 20% of the skills required to successfully run a business. You see I believe in the 80/20 rule – A successful business requires 80% of your time devoted to the business, and about 20% to photography.

Welcome to Marketing For Photographers a site that will give you that missing 80% and much much more…

YOUR SUCCESS

IS JUST A CLICK AWAY

SALES TRAINING FOR PHOTOGRAPHERS

The art of selling is fundamental to the success of your business. You can be the best photographer in the world, but if you can't sell, you will get nowhere. At marketing for photographers we strip back the basic fundamentals of Sales Training and show you how easy it really is.

MARKETING FOR PHOTOGRAPHERS

Marketing your photography business is an absolute minefield. First you have to identify your target audience, then fix your branding and then where do you advertise? We step you through the whole process so that you will never waste a single cent on marketing again.

SEO FOR PHOTOGRAPHERS

Search Engine Optimisation is the Holy Grail that alludes most photographers. How do we get all this free traffic to our website from the mighty Google? As a recognised industry expert in SEO I'll show you exactly what you need to do - and the best part? It's not really that difficult.

The Numbers speak for themselves

£ 0
Monthly Portrait Turnover
£ 995
Average Wedding Value
£ 0 +
Annual Wedding Turnover

How can I help you ?

About Alan Hutchison

In just two short years I built up my Photography Business into a six figure enterprise that transformed my life.

Now retired from Wedding Photography, I am free to teach you the simple Sales and Marketing techniques that I used to achieve a six figure income from my business.  

Welcome to Marketing for Photographers – I hope you enjoy it!

Marketing for Photographers Founder Alan Hutchison

Introduction

  • A Welcome to the course and details on how the course is structured

Marketing for Photographers 101 – Who is your client?

  • How to identify your target client
  • Learning how your target client behaves – and how to behave like them

Getting the Product Right

  • Branding – Getting the Message Right
  • Your Photography Product Is your USP
  • Your Photography Workflow – Time is Money, so learn how to get time back into your business
  • Building Your Portfolio – Less is More

Your Website

  • What makes a good website?
  • Attracting an audience – Content Marketing
  • Attracting an audience – Search Engine Optimisation
  • Attracting an audience – Advanced Search Engine Optimisation
  • Capturing your audience – Calls to Action
  • Capturing your audience – Using Lead Magnets

Your Social Media

  • Using Social Media Effectively
  • Automating Social Media – Using Social Media Efficiently

Advertising your Product

  • Traditional Advertising and an Introduction to the Principles of AIDI
  • Online Advertising – the basics
  • Advanced Online Advertising – Marketing like a Ninja
  • Free Advertising – PR, Viral and Networking

How to Price Your Product

  • Defining your pricing range – The Psychology of Pricing

The Art of the Sale

  • Enquiry Handling – Setting the Tone
  • Your Sales Literature – You are a luxury brand, act like one
  • The Client Meeting Process – How to get a Booking every single time

The Wedding Process

  • The Pre-Wedding Meeting – Establishing Control
  • The Wedding Day – Maintaining Control and Expectations

The Wedding Presentation Process

  • Presenting the Final Product – How to increase your sale further

Course Recap

  • What have your learned?

Course content coming soon – launching in Summer 2022

WHAT DO OTHER PHOTOGRAPHERS SAY ABOUT ALAN?

Free Articles and advice for photographers

Latest Training Articles

Local Search Engine Optimization for Photographers
SEO FOR PHOTOGRAPHERS
Local Search Engine Optimization for Photographers That Works!

Have you ever wondered how you manage to get your photography website listed as one of the local businesses in the maps results that show up when you do a local search on Google? This is called local search engine optimization for photographers and it is based on a concept known as citations. Competition in the photography sector is tough

Read More »
A Guide to Marketing For Photography Business Owners
GETTING STARTED IN PHOTOGRAPHY
A Handy Beginners Guide to Marketing For Photography Business Owners

In this article, we will cover the basics of Marketing for Photography Business Owners. We will explore the difference between marketing and sales, and provide some marketing tips for photography businesses and things to consider in marketing for photographers in 2022. What is Sales and Marketing for photography and why do you need it for your photography business? First of

Read More »
Family Portrait Studio Ideas for Marketing
PHOTOGRAPHY MARKETING TIPS
3 Amazing Family Portrait Studio Ideas for Marketing Your Business

Are you a professional photographer who is looking for ways to attract new customers? If so, you are in luck! In this blog post, we will discuss some tips and tricks that you can use to bring more people into your photography studio. Many photography studios struggle with attracting new customers, but with the right marketing strategy, you can overcome

Read More »
[class^="wpforms-"]
[class^="wpforms-"]